MARKETING
Stay competitive, attract new customers and retain your client base.
Effective product promotion for a powerful e-Commerce Marketing strategy | Enhance new products, best sellers and recently viewed items in your online store with a dynamic presentation. | |
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Encourage your customers to finalise their order | Reduce your acquisition costs and increase your conversions by automating your reminder campaigns. Customise emails, define and optimise sending criteria, and view performance. | |
Increase your online revenue with email marketing | Animate your database regularly and propose targeted offers based on your purchase history. Analyse your performance with detailed statistics. | |
Effective SMS marketing campaigns to build customer loyalty. | With an opening rate of 95%, SMS is a powerful tool for generating qualified traffic. | |
Establish an incentive scheme to encourage word of mouth. | Acquire new customers at a lower cost! Offer a discount to the person spreading the word and the person receiving the referral to increase the size of your customer base. | |
Reward your most loyal customers with a points system and automatic discounts. | Make them want to come back to your site to order more, and more often. | |
Export your catalogue to the world’s number 1 marketplace! | Increase your visibility, attract qualified traffic to your site and boost your revenue. Almost 90% of UK shoppers use Amazon. Thanks to its complete integration with the Oxatis solution, you benefit from automatic inventory synchronization and manage your orders from your administration space. | |
Publish your products on the world’s largest marketplace | Nearly 50% of online sales worldwide are made on marketplaces. Do not wait any longer and activate the export of your catalogue to eBay. | |
Export your products automatically to price comparison systems or manually. | Your products in a few clicks on + 35 comparators for qualified traffic (Google Shopping, Twenga, Kelkoo, etc.) |
This page presents the different ways available on the Oxatis system to create traffic on your website.
It is a very vast subject and it is true that between search engines, paid keywords, directories, comparators, portals, advertising, affiliation, newsletters, it is quite easy to get lost or make the wrong choices…
Let’s try to sort through the existing tools and specify the means that Oxatis offers you to increase the number of visitors to your site.
Search engines
To understand what you can expect from search engines, you must first understand that search engines (Google, Bing,…) are not there to help sites to make themselves known but to provide Internet users with relevant information.
The role of these engines is therefore to verify that the keywords you declare to be part of the theme of your site are really characteristic and that the Internet user will find interesting content on your website. Think of it as an appearance in the Michelin Guide, it is not the restaurant owner who decides where it should be and when it should be listed.
Of course, as for a restaurant, there are “tricks of the trade”, and the use of SEO professionals can help to improve the rating. But don’t expect a miracle, a very complete site, relevant content and a lot of patience are the main ingredients.
The principle of use is to characterise your site by keywords that correspond to the content, to report (by registering) with search engines your existence (as the restaurant owner would indicate the opening of his establishment to the press) and to be patient so that the "buzz" is created organically.
And if you allow us another comparison, the "buzz" on the Internet is the number of friendly sites, already known by the search engine and which refer to your site. If you are lucky enough to have your site listed on a large editorial site (The BBC, Telegraph, etc.) it will have the same effect on search engines as if our restaurant owner gets an article in a large daily newspaper. Chances are Michelin Guide inspectors will arrive faster!
Here are the tools that Oxatis offers you to achieve excellent referencing in the medium term:
Competition analyser to know the keywords of your competitors and colleagues.
Links to the registration pages of the major search engines.
HTML code generated in full compliance with the standards required by major engines so that they can easily browse the content of your site.
Link exchange components.
Beware of "£99 SEO Offers" and "Guaranteed Positionings on the first page". Imagine for a moment a restaurant owner with a direct seller who would guarantee you a visit to the Michelin for £99 and a star for £250. Would you believe it for a second?
SEO on search engines is a medium- or long-term objective that must be pursued, but it must not in any case be the only vector for traffic creation.
For information on SEO referencing in Natural SEO - General helps.
Database indexing in search engines and price comparators
Price comparison and other shopping engines are tools available on portals (Google Shopping, Kelkoo, BBC, Telegraph, etc.) and which allow Internet users to search not on the Internet in general but on very precise databases, entrusted by commercial sites, containing exhaustive information on products (description, classification, images, prices, availability, etc.).
For these tools to accept to list your products, it is not a question of simply telling them "Come visit my site", but of providing them in a very precise format (XML) the detailed content of your product catalog with links allowing them to arrive not on your site but directly on each product in your catalogue.
In general, these tools are paid "per click", i.e. if a person is looking for a product that you sell, the fact that your product is offered to him is not invoiced to you, but as soon as the customer clicks on the product and arrives on your site, a small invoicing is applied (for example 15p). It is up to you to ensure that for X invoiced clicks you achieve a sufficient number of sales.
Oxatis offers you many tools and partnerships in this field:
A free indexing in the Kelkoo merchant engine
The possibility to export the content of your catalogue in XML format without technical knowledge.
A tool for tracking advertising campaigns that will allow you to know the exact profitability (price of paid clicks/sales made) of your indexing campaigns.
More information:
Sponsored links
All search engines today face 2 problems. How to offer more relevant answers (see point 1) to people who are looking for a specific service (and who are tired of seeing the first pages offering inappropriate or obsolete answers) and how to generate income!
The answer is called "sponsored links". Two major advertising agencies share this market: Google Ads (which manages the Google engine) and Bing.
It is not necessary to have thousands of euros of budget to take advantage of these campaigns, a few tens of euros allow you to sound out the market and make decisions on a possible increase in spending based on positive results. The benefit of this positioning technique is twofold: you can effectively position yourself on the keywords that seem most interesting to you and you quickly (in a few hours!) get very qualified visits.
Campaign monitoring:
Oxatis offers a campaign tracking tool that will allow you to track the profitability of each keyword on each advertising network.
More information:
Creating popularity links
Think back to the "noise" to the "word of mouth" that everyone wants to create about their new activity or idea.
Oxatis proposes that you use the "Favorite Links" component and exchange the presence on your site of the description of another site www.xyz.com with a link to it for the presence of a description and a link to your site on the site www.xyz.com you will create a notoriety very appreciated by search engines.
Don’t neglect this vector, which may seem trivial, to optimise your goal of creating traffic on your site.
More information:
Advertising display
This method is largely similar to the advertising of the "real world", but with some originalities:
You are not obliged to pay "per display", but may prefer a "per click" billing.
Budgets can be much lower because the support is intangible.
The presentation can be targeted, which avoids presenting the advertisement to thousands of people who are not potentially involved.
You too have an advertising medium because your site will receive visits.
The principle consists in creating advertising banners and placing them on other sites, either by paying per display or per click, or by exchanging displays of your banner on the www.xyz.com site for the display of the www.xyz.com site banner on your site.
Oxatis offers you many tools in this field:
An "Advertising Banners" component that allows you to precisely manage the banners that will be displayed cyclically in certain parts of your site.
The campaign tracking tool that allows you to:
to really know how many times a particular banner ad has been displayed on the website www.xyz.com with which you are exchanging,
to know the number of visits related to this display and the rate of transformation into sales.
Links to specialised sites to easily create banner ads.
More information:
Affiliation
The principle of affiliation is simple. Instead of simply asking www.xyz.com to list your site as an "exchange of good practices", you will make a "one-way" proposal by offering to earn a commission on all sales that will be linked to its customer contribution to your site.
This is obviously interesting when the balance of power is not equivalent and www.xyz.com has no interest in making a free exchange with you (for example because its site is much more visited than yours).
Oxatis offers you: a membership tracking tool that will allow you to track the number of visits brought to you by an affiliate and to know the turnover achieved thanks to this customer contribution and to remunerate it accordingly.
The newsletter
The principle of the newsletter is to collect the e-mail addresses of visitors, members, customers of your site and to keep them informed of the news, promotions, that you present.
While the other tools are there to encourage the arrival of new visitors, the newsletter is a way to bring them back regularly to your site and create a relationship of trust.
The Oxatis system includes a newsletter management system, which is fully compatible with CNIL requirements and will allow you to work efficiently on your prospect and customer base: individualized and personalized sending for each recipient, automatic unsubscribe management, and newsletter reading rates are some of the new features of this system.
More information
RGPD
The Oxatis solution provides you with all the tools you need to comply with the RGPD law.
More information:
Conclusion
With your Oxatis site, you have a set of tools that allows you to manage the 6 main methods of creating traffic on your site.
Here is a non-exhaustive list of useful aids for site marketing: